Content Principles

Random acts of digital content slow down the purchase decision process and hurt brand momentum. A market needs to understand what content assets to use at what points in the buying cycle spurred my creation of the content audit and the principles of content creation and use. Over 150 assessments built out my framework of content principles in use today by many vendors and content creation teams.
From modularity to repurpose, reuse, and formats, a series of content principles use family, sibling, and child relationships to define required formats, topics, asset scope, and depth.
The benefit is greater relevance for the prospect or buyer and improved confidence that any given solution is better for organizational wants and needs.