Value Quantification

Marketing requires the quantification of investments, campaigns, and go-to-market activities. Value quantification is useful to justify continued and new buyer investments in programs, technology, and people.
The situation demands innovation to realign methods with the realities of how people work with devices and complete tasks. Improved value quantification comes from a new method of survey delivery – narrative based combined with a new class of response widgets that fit the form factor of today’s devices and reduces the need to type in answers and move from question to question, page by page.
The result of these innovations is increased engagement, a reduced respondent survey abandon rate, and completion of entire surveys using the touch of a single finger. Better data quality bring improved value quantification. Along with greater engagement, and personalization of survey questions everyone benefits from time savings, better topical relevance to respondents, and answers tailored to past, present, or future observations.