Tertiary Research

It is widely understood that over 50% of social media conversation or content needs to be more accurate. There is a greater need for social media data mining standards to see patterns and trends as they change rather than as defining “bet-your-business” insight. Without discipline, big data keeps getting increasingly complex beyond useful comprehension.
Tertiary research uses a consistent set of communities and audience types over time to see changes in topical interest, keyword usage, competitive thrusts, and motivation. Often this insight will alert marketers to innovation in adjacent markets that modify plans and offerings to adapt and better defend market, wallet, and mind share.