Secondary Research

So much information is available that it complicates go-to-market efforts. The need is to triangulate and confirm or refute views using multiple touch points, gathered consistently at the point of need or over time.
The result is a decision foundation that combines with primary research to create a core set of principles and value propositions that remain consistent to give greater shelf life to content assets and conversation highlights.
Sound use of secondary research from a three-point verification approach compliments primary research and defines known and need-to-know messaging, positioning, and product/service feature sets.