Primary Research

The voice of prospects, buyers, and customers faces white noise and confusion over how to best target wants and needs. Primary research to gather buyer behavior using online surveys has never been more important with efforts to find new ways to reach and question respondents.
My innovations around survey design, question types, and answer methods bring the benefit of increased respondent engagement, focus, and interest. Marketers learn more about what motivates, retains, and builds buyer confidence as transactions become relationships with greater brand differentiation and appreciation of value.