Primary Research Tools

Primary research methods have seen little change over the past thirty years, while devices and communication methods have evolved in form and function. New innovations are necessary, and BuyFacts will bring them to market to leapfrog current methods and apply ideas from adjacent markets.
I create self-help tools around question design, survey creation, organization, analysis, and analytics. The result is better quality primary research. We make that objective – with baseline benchmarks around awareness, interest, engagement, and purchase through online surveys answered by the same respondents at different times. Agencies and client counterparts benefit from positive trend-proof points that garner greater legitimacy around plans and programs.