Retention Programs

The key measure of business success is to increase the percentage of revenue from existing customers year-over-year. It is earned from higher value delivered consistently that the better vendors constantly reinforce.
My research method turns every point of contact into a point of value exchange. The value must be either added value to enhance customer efforts or new value that allows them to change the game’s rules.
The result is that when the shortlist appears for a renewed contract or repeat purchase, you have an unfair advantage or are sole-sourced.
Retention programs weave an exchange of value into go-to-market sales, training, and support services that retain customers to deepen and broaden a brand’s footprint with a lower cost of sales.