Question Maps

My research methods quantify value through 100-point questions and how we mix together other primary research survey questions to build a story around a buyer’s return on investment. Surveys must avoid gaps in questions that should be posed and avoid superfluous questions that add little or no value to business objectives.
The question map details the question and what the vendor will learn from it. The most important aspect of this effort is to detail what will be done with the findings. When you clarify this upfront, insight is more useful, and the research sponsor sees greater gains in reuse, repurpose and leverage.